I’m currently taking a class called Personal Branding and it centers around the idea of cultivating the “brand” that you, as a professional, want to present to the world.
According to Wikipedia, Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.
For me, I’m working on “my brand.” I’m working on figuring out who I am, who I want to be and where I want to go. College can be simultaneously frustrating and inspiring because you are surrounded by so many young people doing amazing things, internships, research, projects, all thing that you would love to do too, but aren’t.
I constantly struggle with what I want to do. The kind of person I want to be. The career I want to have, the “brand” I want to present to the world. It isn’t easy to figure all of that out. I’m envious of the people who appear to have figured it all out.
I understand that I am young and I have plenty of time to figure it out. But I also am a very ambitious person so I look to the future a lot. I look to the time when I have it figured out. I don’t want to rush my time here at college, but occasionally I really find myself longing for the day that I have a cute apartment in a city I love with a job that I am passionate about.
For now, I’m working on it.